While that in and of itself is an extremely dated practice, it’s only amplified by the fact that it limits access to those within Japan.
MARIYA TAKEUCHI PLASTIC LOVE ART FULL
For those of you unfamiliar with the concept behind a “Short ver.” music video, let me fill you in in an effort to push physical sales of a DVD album tie-in release, Japanese labels will often share “Short ver.” music videos that give viewers a taste of the full video, promoting the idea that they should go buy the full release. Warner Music Japan uploading a “Short ver.” music video is blatantly tone deaf to the global movement that shot “Plastic Love” into the public eye once more.
That’s all great, but this is where the biggest issue comes into play, and is something we’ve discussed quite recently. Directed by Kyotaro Hayashi, the music video showcases Tokyo in a manner that perfectly captures the sensibilities of the ’80s through a modern lens. Releasing an official music video 35 years after the songs initial release is an interesting move. Produced by her husband and fellow industry veteran Tatsuro Yamashita a full two years after their marriage, the song captivated an entire global audience during its resurgence. It was her first #1 album on the ORICON charts, and several cuts from that album remain a celebrated part of her expansive career to date. Originally released on April 25, 1984, Mariya Takeuchi’s seminal “Variety” was a major turning point for the then 29-year-old musician.
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